Privacy Policy

X Factor Marketing – Privacy Policy (Lead Generation)

Effective Date: 30 November 2025

1. Introduction

X Factor Marketing (“we”, “our”, or “us”) is committed to protecting the privacy of individuals who interact with our brand. This Privacy Policy explains how we collect, use, store, and protect personal information when conducting lead generation, online marketing, and client acquisition activities.

By engaging with our services, submitting information, or interacting with our advertisements, you consent to the practices described in this policy.

2. Information We Collect

We may collect the following types of personal information:

2.1 Information You Provide Directly

Name and surname

Email address

Phone number

Company name and role (if applicable)

Service interests or inquiries

Any information submitted through contact forms, WhatsApp, landing pages, or ads

2.2 Information Collected Automatically

When interacting with our website or ads, we may collect:

IP address

Device type

Browser type

Pages visited

Engagement with ads (e.g., clicks, form submissions)

2.3 Information from Third-Party Platforms

We may receive lead information from:

Meta Ads (Facebook/Instagram Lead Forms)

Google Ads

TikTok Lead Ads

Third-party data providers or lead generation partners

3. How We Use Your Information

We use personal information for legitimate business purposes, including:

Responding to inquiries and providing requested services

Sending marketing messages, promotions, or follow-ups

Improving our marketing campaigns and ad targeting

Analysing performance to improve customer experience

Verifying identity for security purposes

We do not sell personal information to third parties.

4. Legal Basis for Processing (Applicable Where Required)

Depending on the region, we process personal data based on:

Consent (e.g., submitting a form, opting into communication)

Legitimate interest (e.g., marketing to individuals who requested info)

Contractual necessity (e.g., onboarding clients)

5. Sharing of Information

We may share information with:

5.1 Service Providers

Advertising platforms (Meta, Google, TikTok)

CRM or email automation tools

Analytics providers

Cloud hosting services

These providers only use data as necessary to perform their functions.

5.2 Legal Requirements

We may disclose information if required to comply with legal obligations or enforce our rights.

6. Data Retention

We retain personal information only as long as necessary for:

Lead follow-ups

Service delivery

Legal or accounting obligations

Marketing retention cycles

You may request deletion at any time (see Section 9).

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information from:

Unauthorized access

Loss

Misuse

Alteration

However, no system is 100% secure, and we cannot guarantee absolute protection.

8. Cookies & Tracking Technologies

We may use:

Cookies

Pixels

Tracking tags

These tools help analyze behaviour, improve ad performance, and personalize marketing. You may adjust your browser settings to limit cookie usage

9. Your Rights

Depending on your country, you may have the right to:

Access the personal information we hold

Request correction or updates

Request deletion (“right to be forgotten”)

Withdraw consent for marketing communications

Opt out of targeted advertising

To exercise these rights, contact us at:

Email: info@xfactormarketing.io

10. Third-Party Links

Our website or ads may contain links to external websites. We are not responsible for their privacy practices or content

11. Children’s Privacy

We do not intentionally collect or target personal information from individuals under the age of 18

12. Updates to This Policy

We may update this Privacy Policy occasionally. Any changes will be posted with a revised “Effective Date

13. Contact Us

For questions or concerns regarding this Privacy Policy or your personal data, contact:

X Factor Marketing

Email: info@xfactormarketing.io

Phone: +27 78 727 4054

Location: 34 Pelion Road, The Hill, Johannesburg